Rebecca Hall, APR on LinkedIn: It’s going to be a great PR conversation featuring Chanapa… (2024)

Each year, we head up the layout of Executive Dialog reports summing up the discussions held at the 's Connections conference. Using a bright color palette, visual wayfinding via labels and careful use of color, we organized the information in the reports to be easy to follow and digest. See more of the project at the link! #graphicdesign #healthcaredesign #hughesdesigncommunications #shsmd #healthcaremarketing #healthcarestrategy

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✅ Close Out Report Snapshot: Strategic Plan 2018-2023We've reached the conclusion of the 2018-2023 Strategic Plan and can demonstrate what has been transformed from commitments “We wills” into outcomes “We haves”.🔗 Learn more at https://lnkd.in/gN3z_sbi#strategicplan #alliedhealth #primarycare

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Why does reputation really matter? And what reputation do we want as a healthcare industry? Some great discussion on these central questions this morning at the MedNews Trust in the Digital Age forum. The key themes I took away: 1. The healthcare industry has a great value story to tell - we need to take a more purposeful and intentional approach to telling it. 2. The reputation risks of saying the wrong thing are usually outweighed by saying nothing. 3. Corporate reputation is an enabler of business success, not an end in itself. 4. Communications characterised by clarity of purpose, proximity and relevance to our stakeholders, and authenticity will help build trust and shape the way we're perceived by those stakeholders.Thank you Megan Brodie for hosting a terrific event, and to Oliver Freedman John Morton, Matt Zeller, Roger Christie, Adam Connolly and others for leading a highly engaging and important discussion. #Reputation #Healthcare

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Last year we spoke to senior leaders, from industry and agency, to gain insight into the challenges, perspectives, and opportunities for evaluation in healthcare communications. The summary of what we heard is now published in this month’s PME. You can read the summary now, here: https://bit.ly/42bEf4YBut we did more than just listen. In response, an HCA working group from industry and agency has developed a new Evaluation Value Proposition, providing everyone who is involved in health communications with a useful guide to why measurement and evaluation is fundamental to our work, which can act as a catalyst for discussions between all stakeholders. The Evaluation Value Proposition will be launched next week (30th January). You can join the virtual launch meeting, where the working group will outline and discuss the content, by registering here: https://bit.ly/3GHmXmALet’s make 2024 the year where measurement and evaluation are better valued and become fundamental to all our communications.#ValueEvaluation #TogetherForBetter #HealthComms

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Starting the new year with our eyes on the future of medical and commercial strategy!

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New Social Media Series! Part 1: Medical and Commercial StrategyThe end of the year can be a time of reflection and we've been doing some reflecting ourselves. Members of our team have looked back at our 22 years of business in healthcare communications. In this new series, we consider how things have changed, as well as predictions for the future.Follow us to stay up-to-date with the series and let us know your thoughts.#healthcarecommsthroughtime

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Our Healthcare & Life Sciences Industry Outlook 2024 is now available. Through a survey of decision-makers in communications, investor relations, public affairs and other business critical areas, we find the industry at an inflection point, facing risks as well as areas of opportunity. Learn more about what we see ahead and how we think organizations can position for success in 2024, visit here:https://bit.ly/FTIHCLS2024Key contacts: Lauren Crawford Shaver, Robert Stanislaro, Jim Polson, Jamie Singer, Ben Herskowitz, James Condon, Jacqui Wilmot, Cady Hoffman, Ronelle Green#Healthcare#LifeSciences#IndustryOutlook

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Cybersecurity was identified as the 2nd biggest risk facing healthcare organizations for 2024 - a steep climb from the 7th biggest risk in 2023. The stakes could not be higher for the industry, and preparedness is essential. Check out this and other key findings in FTI Consulting’s Healthcare & Life Sciences Industry Outlook 2024 https://lnkd.in/gtkWHfsy#cybersecurity #crisiscommunications #healthcare #lifesciences

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Change Management is the key to a successful project and solution adoption

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As the new year starts, are your opportunities in clear focus? Driving engagement, streamlining and/ or automating work, lowering costs, optimizing resources, improving outcomes? Whatever your priorities are, our team of industry experts can help you achieve your goals!

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